Paperwhite is a branding and creative agency collaborating with emerging and evolving brands.
Jack's Wife Freda
SCOPE / Brand Strategy, Visual Identity System, Verbal Identity and Messaging, Signage & Interior Graphics, Printed Collateral, Packaging Systems, Merchandise, Website
Serving dishes we know and love inspired by Israel and South Africa, as well as New York’s Jewish food. Love for their adopted hometown is reflected in everything, from the lively atmosphere, all-day dining hours, effortless branding and joyful sense of community.
Gene and Georgetti
SCOPE / Brand Strategy, Visual Identity System, Verbal Identity and Messaging, Signage & Interior Graphics, Printed Collateral, Packaging System, Website
A family owned and run steak house since 1941, proudly boasting a legion of regular customers, some going back more than 50 years.
Stoney Clover Lane
SCOPE / Brand Strategy, Visual Identity Systems, Verbal Identity and Messaging, Interior Design & Graphics, Printed Collateral, Packaging Systems, Merchandise Design, Digital Marketing, Website
Allswell
SCOPE / Visual Identity System, Verbal Identity and Messaging, Experiential Design & Graphics, Printed Collateral, Packaging System, Art Direction, Digital Marketing, Photography
Clean Market
SCOPE / Naming, Brand Strategy, Visual Identity System, Verbal Identity and Messaging, Interior Design & Graphics, Printed Collateral Design, Packaging System Design, Merchandise Design
Clean Market, an upscale holistic wellness center dedicated to providing purposeful nutrition, effective products, and innovative services to optimize, energize, and transform everyday life.
Fizzness
SCOPE / Naming, Brand Strategy, Visual Identity System, Verbal Identity and Messaging, Printed Collateral, Packaging System, Merchandise Design, Website, Digital Marketing
Sourcing and combining raw and earthy materials with clinically studied ingredients to create naturally powerful results. A scientific formulation designed to provide a boost of energy anytime, anywhere. Just add water.
Must Love
SCOPE / Naming, Brand Strategy, Visual Identity System, Verbal Identity and Messaging, Packaging Systems, Website
Making incredible indulgent treats using recognizable, simple plant-based ingredients. All sweetened with real fruit – dates and coconut, and made either with an oat milk or banana base.
Carissa's Bakery
SCOPE / Brand Strategy, Visual Identity System, Printed Collateral Design, Signage & Interior Graphics, Packaging System Design, Merchandise Design
A James Beard Award winning, a locally-minded kitchen and community hub. In addition to an
all-day bakery selling European-style breads, viennoiserie and vibrant cakes, dishes are based on the principles of wholesome ingredients that honor the season.
Chip City
SCOPE / Brand Strategy, Visual Identity System, Verbal Identity and Messaging, Printed Collateral Design, Packaging System Design, Signage & Interior Graphics, Merchandise Design, Website, Digital Marketing
Serving warm, fresh-out-of-the-oven cookies, stuffed with unique fillings right into the hearts and bellies of their customers. Chip City is always pushing the cookie boundaries and bringing unforgettable cookie experiences to everyone in NYC.
Pawp
SCOPE / Brand Strategy, Visual Identity System, Verbal Identity and Messaging, Printed Collateral Design, Packaging System Design, Merchandise Design, Website, Digital Marketing