Sweetfin

Sweetfin is known for being the very first chef-driven west coast poke concept in the country. Using local produce, sustainable fish, and creative ingredients, the brand has trailblazed the fast casual market with fresh food in bright spaces across California.

With the goal of elevating the brand identity to match the excellence of its premium poke, we engaged in a total refresh of the logo, packaging, signage, and more. Imbuing cool crisp colors and illustrations reminiscent of marine life thoughtfully enlivens the branding. Ocean-inspired messaging cleverly nods to the restaurant’s origin story: founders getting hooked on poke abroad. Ultimately, our rebrand strongly resonates with a new generation of fast casual foodies and has laid a strong foundation for continued expansion across the west coast.

Our work with Sweetfin has reached 20 restaurants and counting, further coloring and personalizing the grab-and-go healthy dining experience.

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