Madame Vo

The hit restaurant Madame Vo serves Vietnamese food in the heart of the East Village. Every dish is inspired by traditional homestyle cuisine and the beloved mothers, aunties, and grandmothers who make them.

Reviving the brand for the next generation, in line with its reopening, we worked with the husband-wife restaurant duo to bring their existing brand into the modern era. We brightened the brand’s trademark orange to accentuate its vibrant menu and interiors. Our floral motifs and iconic caricature of a stylish scootering woman help the brand bristle with life. Paired with saturated mouthwatering food photography, our designs blend antiquity with modernity. The result is a total cultural fusion symbolizing the backgrounds of the founders and their culinary lovechild.

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