Rooted

Rooted is a healthy fast casual popup that offers a succinct menu of bowls and salads, all crafted with no more than seven ingredients. This focused approach spotlights food sensitivity and ingredient transparency, categorically redefining what it means to be an honest, healthy restaurant.

Our branding for Rooted is grounded in strategy and aesthetics. The bright color palette is attuned to the taste of a digitally savvy audience, ensuring that Rooted connects with all platforms. The bold black logo and messaging strengthen the brand’s visibility and help it communicate its core values of taste, trust, and transparency. Fusing these elements into a colorful and modular design system mirrors the restaurant’s simple yet flexible menu offerings, further establishing the brand’s commitment to its mission.

Since partnering with us, Rooted has plans to open a new permanent location, becoming a health-conscious fast casual mainstay.

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