Sally’s Stay Awhile

An all-day neighborhood restaurant from Strategic Hospitality — the Nashville group behind Tennessee's only Michelin-starred restaurants — in a renovated 1935 building on Wedgewood Avenue in the Wedgewood-Houston neighborhood. Serving breakfast through dinner under chef Andy Little, the restaurant takes its name from Sally Rains Merritt, daughter of one of the area's original landowners, with a nod to a 19th-century racehorse that gave the neighborhood its name. We built the brand strategy, visual identity, and verbal identity — including the tagline "A Nice Place To Be" — that carries the concept's warmth and local history across every touchpoint.