Cooking from New York's West Village
Jack’s Wife Freda
A cookbook seemed like the perfect way for Jack's Wife Freda to celebrate two locations and 4 years of shakshuka eggs. Looking to tell the story of a restaurant built on stories, recipes, regulars, friendships we designed a book that showcases it all. From the morning deliveries to last call, 'Cooking from New York's West Village' is an account of all the ingredients that contribute to a favorite NYC spot.
BRANDING, COLLATERAL, DIGITAL, SIGNAGE