Giannos

Giannos is a New York coffee brand expanding into a full premium pantry — coffee, espresso, extra virgin olive oil, and wildflower honey — sold through both retail shelves and direct-to-consumer e-commerce. We repositioned the brand from a coffee-only identity into a multi-category premium everyday brand, building the strategy, architecture, verbal and visual identity, packaging system, and digital experience that carry Giannos across all four product lines.