Gene & Georgetti

Founded in 1941 Gene & Georgetti has served legends such as Frank Sinatra, Bob Hope, & Lucille Ball. The classic eatery has stayed in the family and proudly boasts a legion of regular customers, some going back more than 50 years.

Inspired by the brand’s rich history, we worked closely with the family to help usher their restaurant into its next chapter. We blended vintage graphic elements with modern typography and illustrations, priming the brand for growth. The brand further came to life with the launch of its highly anticipated steak subscription service, garnished with special brand packaging details to accompany their picture-perfect packed meats.

The quintessence of old world ambiance and culinary caliber,
Gene & Georgetti now emerges a meat lover’s reverie beyond the restaurant, for decades to come.

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