We are creative partners in hospitality and food, building brands people choose, return to, and grow with.
For over 18 years, we’ve partnered with restaurants, cafés, hotels, and food brands to build meaningful brand experiences that connect people with places and products — driving recognition, loyalty, and long-term growth. Our work balances creative ambition with a deep understanding of how hospitality businesses actually operate. Resulting in brands that perform in the real world.
Based in New York, Chicago, and Vienna, women-founded and led, we are a small senior team by design. Our international perspective and long-standing focus on hospitality allow us to help shape vision from the outset — and translate it into brands that resonate culturally and succeed commercially.
We work as partners not vendors
Every project is led by our senior team who stay close to the work — from early thinking through delivery.
We don’t hand projects off to junior teams or disappear once direction is approved. Our size allows for focus, continuity, and a high level of care at every stage.
Our process is collaborative and structured, but never rigid. We adapt how we work to the needs of the business. Some clients engage us for a single phase, many return over time, trusting us to help shape their brand as it grows, expands, and navigates increasing complexity.
We value clarity over theatrics, and progress over perfection. We ask direct questions, surface tradeoffs early, and help clients make design decisions that support their business goals. The aim is not just good work, but work that performs creatively, strategically, operationally, and culturally.
We believe in the strength of the ecosystem and are constantly collaborating with the best people in the field. Over the years we’ve built close relationships with architects, interior designers, PR firms, and operators we trust, the specialists who share our values and make our projects come together.
Hospitality is the lens through which we see the world.
It’s a category defined by experience, repetition, and trust — where brands are judged not once, but over time, through service, consistency, and memory. We’ve spent nearly two decades working inside food and hospitality businesses, which means we understand what it takes to attract guests, bring them back, and grow sustainably.
Our perspective is shaped by hands-on experience across restaurants, cafés, hotels, and consumer food brands, and by an international team working across New York, Chicago, and Vienna. We design with a clear understanding of how brands are encountered across cultures, how decisions scale, and how small details compound into reputation.
We believe successful hospitality brands balance emotion with discipline. They are distinctive, legible, and operationally sound — built to perform day after day, not just on opening night. That belief informs how we design, what we prioritize, and why our clients trust us to help build brands positioned for long-term success.
When hospitality brands work, they become part of people’s routines, memories, and everyday lives — not just places to visit, but places to return to.
We work with founders, operators, and teams who care deeply about what they’re building—and how it will live in the world.
Our clients are thoughtful, ambitious, and committed to doing things well. They value clarity, collaboration, and long-term thinking over quick fixes or surface-level solutions. Many are launching something new. Others are refining, repositioning or scaling an existing brand. All are invested in building work that lasts.
We’re at our best with partners who see branding as a strategic asset, not a cosmetic layer — and who want a senior team that brings perspective, judgment, and follow-through. The strongest relationships are built on trust, openness, and a shared desire to get it right.
Select Clients
Every member of our team
carries big creative responsibility
—and we love it that way.
For over a decade and a half, I’ve been a Partner and Creative Director, building a reputation for creating impactful brands that reach audiences around the world. With a strong focus on strategy and branding, I’ve helped craft smart, engaging identities that truly connect with people. My lifelong passion for food and hospitality shines through in the extensive work we’ve done in this space.
I studied design at Atelier de Sevres and ESAG Penninghen in Paris and the Rhode Island School of Design, where I received my BFA. I have been a visiting critic at Parsons, the New School for Design and taught Branding, Design and Typography at the Maryland Institute College of Art.
My diverse design experience fueled by my passions for food, technology, sustainability, and nutrition, spans companies big and small. I have led strategy and design initiatives for forward-thinking consumer brands, for industry leaders like Walmart, Aramark, and Corelle Brands for nearly 2 decades.
I have guided purpose-driven projects across various industries, combining strategic insights with creative design to deliver meaningful impact. I hold a BFA from the Rhode Island School of Design and an MBA in Marketing and Sales from The Vienna University of Economics and Business, along with a Health Coaching Certificate from the Institute for Integrative Nutrition.
Splitting my time between Vienna and New York City, I’ve been managing creative projects and design initiatives for over 10 years. With a background in design and design management my approach is holistic and solution driven. Always at the intersection between client and creative team I know both sides. I understand client needs and work with the design team to deliver solutions that fulfill them.
As head of accounts I am always multi-tasking and not only responsible for day-to-day program, deliveries, quality management and strategic planning, but also overseeing the in-house design team.
A strong creative partnership is the foundation of building a successful brand—one that resonates deeply and that people genuinely love.
Strategy
In order to develop and execute the most innovative and authentic brand experience, our creative team starts with a Strategic Discovery. This enables us to pick up the creative process from a place of complete understanding and inspiration.
We undergo a period of research and development with our team to create compelling designs that deliver on our proposed concepts.
Development
Presented in rounds, each further developing the previous, we will bring our proposed concepts to life and match them with production know-how and execution details.
Support
As the culmination of each project, we offer full production management capabilities from technical direction and fabrication. We oversee all aspects of sourcing and fabrication to ensure designs are accurately produced.
We are a close-knit team of creatives who believe that strong relationships and collaboration are essential to building impactful brands. As a studio of designers, writers, artists, and strategists, we specialize in crafting brands from the ground up.
We believe a strong brand foundation is essential to its success. Led by strategy, we tailor each stage of the process to establish meaningful connections between brands and their leaders, and reveal their ultimate potential.
We understand that a great brand is the sum of its parts, where every detail matters—from big-picture vision to the smallest nuance. As a nimble studio, our hands-on approach and executional expertise allow us to engage deeply in every stage of the design journey, bringing ideas to life with care and precision.
Over 15 years, we’ve developed close, long-term partnerships with clients ranging from boutique brands to global companies, fostering a deep understanding of client needs at every scale.
Branding
- Naming
- Brand Strategy & Positioning
- Market & Competitor Analysis
- Brand Personality & Voice
- Brand Identity
Brand Expression
- Packaging & Print Design
- Digital & Web Experience
- Signage & Environmental Design
- Art Direction, Photography & Video
Brand Extension
- Print & Digital Campaigns
- Marketing
- Collaborations
- Merchandise
Every client and design challenge shapes the aesthetic and voice of our work.
With a compassionate and versatile approach, we craft meaningful designs that resonate with people and align seamlessly with your brand’s unique goals.