We build brands that bring meaning to food,
places and experiences.
We believe the best brands feel like places you want to return to. They’re warm, human, and rooted in something real. Since 2008, Paperwhite Studio has partnered with food and hospitality concepts to build brands with meaning — from scratch, from soul, and from strategy. We’re not here to make things just look good. We’re here to help them feel right — visually, verbally, emotionally — and to bring them to life across every touchpoint, from menus and packaging to digital moments and spatial experience.
Who We Are
Small, senior, and deeply involved.
We are a women-founded and led branding studio with roots in New York City and reach across Chicago, Vienna, and beyond. Our size is intentional: it allows us to work closely with founders and operators, bringing real expertise and personal attention to every phase of a project.
Every member of our team carries big creative responsibility—and we love it that way.
We’ve branded restaurants, hotels, CPG brands, grocers, bakeries, wine clubs, and wellness spaces. And while no two projects are the same, they all share a common thread: a desire to connect people through food, place, and purpose.
For over a decade and a half, I’ve been a Partner and Creative Director, building a reputation for creating impactful brands that reach audiences around the world. With a strong focus on strategy and branding, I’ve helped craft smart, engaging identities that truly connect with people. My lifelong passion for food and hospitality shines through in the extensive work we’ve done in this space.
I studied design at Atelier de Sevres and ESAG Penninghen in Paris and the Rhode Island School of Design, where I received my BFA. I have been a visiting critic at Parsons, the New School for Design and taught Branding, Design and Typography at the Maryland Institute College of Art.
My diverse design experience fueled by my passions for food, technology, sustainability, and nutrition, spans companies big and small. I have led strategy and design initiatives for forward-thinking consumer brands, for industry leaders like Walmart, Aramark, and Corelle Brands for nearly 2 decades.
I have guided purpose-driven projects across various industries, combining strategic insights with creative design to deliver meaningful impact. I hold a BFA from the Rhode Island School of Design and an MBA in Marketing and Sales from The Vienna University of Economics and Business, along with a Health Coaching Certificate from the Institute for Integrative Nutrition.
Splitting my time between Vienna and New York City, I’ve been managing creative projects and design initiatives for over 10 years. With a background in design and design management my approach is holistic and solution driven. Always at the intersection between client and creative team I know both sides. I understand client needs and work with the design team to deliver solutions that fulfill them.
As head of accounts I am always multi-tasking and not only responsible for day-to-day program, deliveries, quality management and strategic planning, but also overseeing the in-house design team.
A strong creative partnership is the foundation of building a successful brand—one that resonates deeply and that people genuinely love.
Select Clients
Strategy
Development
Support
Branding
- Naming
- Brand Strategy & Positioning
- Market & Competitor Analysis
- Brand Personality & Voice
- Brand Identity
Brand Expression
- Packaging & Print Design
- Digital & Web Experience
- Signage & Environmental Design
- Art Direction, Photography & Video
Brand Extension
- Print & Digital Campaigns
- Marketing
- Collaborations
- Merchandise
Every client and design challenge shapes the aesthetic and voice of our work.
With a compassionate and versatile approach, we craft meaningful designs that resonate with people and align seamlessly with your brand’s unique goals.