Piece of cake.

Sweets by CHLOE

Sweets by CHLOE, a pastries-only spot next to the flagship location, is a natural extension of the brand, with a little extra sugar. For this addition to the vegan family, we leaned on our original identity system and appropriated it for the stand alone bakery.

Naming, Branding, Collateral, Digital, Signage

Cotton candy interiors with rainbow sprinkles

Sierra Tishgart

Grub Street

"In New York, especially, where the number of restaurants opening weekly is staggering, Paperwhite’s work serves as a critical advertising tool potentially months before these places even start serving customers."